Press

Maré spent a Thursday at SAGE with Inês Moura and her team to find out why Lisbon's colourists are asking for fewer appointments, not more.

“We design colour for the eighth week,” Moura says, painting a root shadow so soft it barely reads. “If it only looks good on day one, I've failed.”

The salon keeps a written plan for every guest: what was mixed, what was lifted, what comes next.

Maré spent a Thursday at SAGE with Inês Moura and her team to find out why Lisbon's colourists are asking for fewer appointments, not more.

“We design colour for the eighth week,” Moura says, painting a root shadow so soft it barely reads. “If it only looks good on day one, I've failed.”

The salon keeps a written plan for every guest: what was mixed, what was lifted, what comes next.

Ondina's beauty editors named SAGE's copper the shade of the year, and Ama Owusu explains why warm tones last longest on curls.

Her rule: never straighten curls before colouring them. “You need to see the real result in the chair.”

Ondina's beauty editors named SAGE's copper the shade of the year, and Ama Owusu explains why warm tones last longest on curls.

Her rule: never straighten curls before colouring them. “You need to see the real result in the chair.”

High ceilings, herringbone oak and a propagation wall of glass tubes: Revista Casa visits the SAGE rooms on Rua da Palmeira.

Every plant on the wall started as a cutting brought in by a guest.

High ceilings, herringbone oak and a propagation wall of glass tubes: Revista Casa visits the SAGE rooms on Rua da Palmeira.

Every plant on the wall started as a cutting brought in by a guest.